Impossible Burgers Aren’t Going to Change the Industry Until Everyone Can Afford Them
From Talk Poverty, Gbenga Ajilore
Turns out, the market for meatless options is well developed. Not only was I able to find Beyond Meat products such as sausages and hamburger patties at the local grocery store, but there are restaurants like Bareburger, which my son and I frequent, that have a vegan menu consisting solely of plant-based meals. Plus, Burger King now sells the Impossible Whopper, a plant-based version of its popular Whopper hamburger.
The Impossible Whopper doesn’t come as cheap as Burger King’s more traditional meat offerings: It’s $5.19, a dollar more than the regular Whopper’s $4.19.
That dollar might not seem like a lot, but it is an important issue, since many choose a vegetarian/vegan lifestyle for health or moral reasons. (While the health benefits of a plant-based diet are unclear, it is true that it lowers your carbon footprint.) Making this choice shouldn’t be limited to those with higher levels of income and wealth...read more here
Gbenga Ajilore is a senior economist at American Progress.