The Philadelphia Sunday Sun
While most of the world has hit pause on daily life, kindness and giving can be considered essential services. Socio-economic consequences of the COVID-19 health pandemic are challenging families across the globe, as schools have closed, after-school meal programs have paused, businesses have shut down, and families are feeling greater strain on finances.
Children living in poverty are especially vulnerable, needing the support of nonprofit organizations and community assistance now more than ever. Providing this support has always been the mission of Red Nose Day – the annual fundraising campaign encouraging Americans to aid organizations working to end child poverty through the purchase of Red Noses at Walgreens.
This year the campaign is back, but instead of selling the iconic Red Nose in Walgreens stores, the retailer created a way to engage in kindness and giving from the safety of your home to support children in need and those affected by COVID-19.
Due to public health concerns and the need for social distancing because of the COVID-19 outbreak, Walgreens is bringing Red Nose Day digital. The online shift offers a way for everyone to rally around the Red Nose in support of those in need during a critical time, even while remaining physically distant.